Moodboard
By combining an earlier rebranding project for the sanctuary, images from my own visits, related media like Jurassic Park, and the idea of promoting individual animals stories as a way of education about the general species, the redesign theme came together.
Original Website
Analysis
Located in Athens, Michigan, the Critchlow Alligator Sanctuary is a veteran–owned animal sanctuary that houses Michigan's scaly and slimy inhabitants.
The original website appears to be created by the owners, but has a charm in how the animals are featured. A select few of the residents are pictured and named, with Godzilla specifically having his own informational subpage about his story.
The goal for this redesign was to create a digital space for prospective and recurring visitors to learn about and connect with the individual animals who call the sanctuary home.
Photo Collecting
